“Strategic planning is worthless, unless there is first a strategic vision” John Naisbitt Strategic planning creates a common understanding of what an organisation wants to
I believe that developing a successful mindset for business success is akin to erecting a multi-level building.
That starts with having a solid foundation, which will withstand the environmental forces. It starts with your purpose? Why do you do what you do.
Adopting digital technologies and integrating them into all aspects of a business can drive growth, improve efficiency, and enhance customer experience. Here are some strategies for leveraging technology effectively:
It will help you to understand customer needs, interact with them across multiple channels, and provide self-service options. Using data analytics to gain insights into
How you can create a Unique Selling Proposition Creating a Market Dominating position You might be unique, but it won’t matter to your prospects unless
Newsletters build trust. A consistent newsletter that features useful information or expert advice will boost credibility, and encourage trust. Newsletters also allow your reader to
Customer loyalty programs go beyond incentivising your clients to return – they tap into your customer’s psychology.
You and probably everyone else you know are part of a customer loyalty program. Just look at your key ring, or in your wallet, and
When it comes to marketing and generating more revenue, I find that most business owners are focused outward. They’ve carefully established and segmented their target