“Strategic planning is worthless, unless there is first a strategic vision” John Naisbitt Strategic planning creates a common understanding of what an organisation wants to

That starts with having a solid foundation, which will withstand the environmental forces. It starts with your purpose? Why do you do what you do.

Strategy and tactics are at times confusing as they go hand-in hand. Having one without the other is counterproductive. A strategy is an overarching goal,

Running and growing a successful business requires dedication, determination, commitment, and effort. It also requires having a growth mindset. What is a growth mind-set and

It will help you to understand customer needs, interact with them across multiple channels, and provide self-service options. Using data analytics to gain insights into

How you can create a Unique Selling Proposition Creating a Market Dominating position You might be unique, but it won’t matter to your prospects unless

The Secrets to Successful Goal Achievement Goals focus your energy and intentions and direct your motivation in a productive direction. Goals outline a plan of

Newsletters build trust. A consistent newsletter that features useful information or expert advice will boost credibility, and encourage trust. Newsletters also allow your reader to

You and probably everyone else you know are part of a customer loyalty program. Just look at your key ring, or in your wallet, and

When it comes to marketing and generating more revenue, I find that most business owners are focused outward. They’ve carefully established and segmented their target