Think about the last time you were looking to hire a contractor, or some type of professional for a service. Or, say, the last time
In fact, unless you have some form of measurement system in place, how will you even know if your business is growing or making a
When you buy a product, you want to receive the most for your dollar. The same is true for customer acquisition Generating leads and converting
For many small business owners, advertising is a confusing, expensive marketing strategy that delivers mediocre results.
We’re surrounded by advertising every place we look. From TV commercials and Google Adwords to local newspaper and radio spots, everyone is vying for your
Just like your lead generating offer, your headline has one job. It doesn’t need to close sales, or win copywriting awards, it just needs to
Powerful offers that drive your audience to take action can be used in your business to do a myriad of things. They’re great for moving
It’s easy to want to match your competition piece by piece – but when you’re trying to stretch your marketing budget, focus on the materials
Do you know where your current leads are coming from, or how many you get on a daily, weekly, or by-campaign basis?
Every business needs a lead tracking and management system. Do you have one in place? A lead tracking and management system is absolutely essential to
This simple process will help you get started. 1. Use all the information you gathered about your target market to figure out what your customer’s