How you can create a Unique Selling Proposition Creating a Market Dominating position You might be unique, but it won’t matter to your prospects unless

The Secrets to Successful Goal Achievement Goals focus your energy and intentions and direct your motivation in a productive direction. Goals outline a plan of

Newsletters build trust. A consistent newsletter that features useful information or expert advice will boost credibility, and encourage trust. Newsletters also allow your reader to

You and probably everyone else you know are part of a customer loyalty program. Just look at your key ring, or in your wallet, and

When it comes to marketing and generating more revenue, I find that most business owners are focused outward. They’ve carefully established and segmented their target

Anyone who has ever worked in a customer relation role will know the joy and sorrow that comes with serving customers. They can make or

If you’re not working to get more customers from your existing customers, you’re missing out on a huge pool of revenue that could have a

If you’ve been in business for a while, you know that the people who work for you can be your biggest lifesavers and biggest headaches.

In most cases, exchanges with customers can be rather unpredictable. They can depend on your mood or the time of day, or the type of

Risk reversal increases buyer confidence and encourages completed transactions. A lot of the businesses I work with don’t have a risk reversal strategy, and aren’t