How you can create a Unique Selling Proposition Creating a Market Dominating position You might be unique, but it won’t matter to your prospects unless
Newsletters build trust. A consistent newsletter that features useful information or expert advice will boost credibility, and encourage trust. Newsletters also allow your reader to
Customer loyalty programs go beyond incentivising your clients to return – they tap into your customer’s psychology.
You and probably everyone else you know are part of a customer loyalty program. Just look at your key ring, or in your wallet, and
When it comes to marketing and generating more revenue, I find that most business owners are focused outward. They’ve carefully established and segmented their target
Anyone who has ever worked in a customer relation role will know the joy and sorrow that comes with serving customers. They can make or
A comprehensive referral strategy will act as a passive, low-cost lead generation tool for your business.
If you’re not working to get more customers from your existing customers, you’re missing out on a huge pool of revenue that could have a
A strong staff training and professional development system will create effective, loyal employees that will help you grow your business.
If you’ve been in business for a while, you know that the people who work for you can be your biggest lifesavers and biggest headaches.
In most cases, exchanges with customers can be rather unpredictable. They can depend on your mood or the time of day, or the type of