If you’ve been in business for a while, you know that the people who work for you can be your biggest lifesavers and biggest headaches.

In most cases, exchanges with customers can be rather unpredictable. They can depend on your mood or the time of day, or the type of

Risk reversal increases buyer confidence and encourages completed transactions. A lot of the businesses I work with don’t have a risk reversal strategy, and aren’t

Give yourself and your staff a refresher on sales 101. The selling process is a system that can be taught, developed and continuously improved upon.

Think about the last time you were looking to hire a contractor, or some type of professional for a service. Or, say, the last time

In fact, unless you have some form of measurement system in place, how will you even know if your business is growing or making a

Make sure that your business is set up to reap the most profit from the efforts you have made attracting new, loyal customers. What you

When you buy a product, you want to receive the most for your dollar. The same is true for customer acquisition Generating leads and converting

We’re surrounded by advertising every place we look. From TV commercials and Google Adwords to local newspaper and radio spots, everyone is vying for your

Just like your lead generating offer, your headline has one job. It doesn’t need to close sales, or win copywriting awards, it just needs to