“Strategic planning is worthless, unless there is first a strategic vision” John Naisbitt Strategic planning creates a common understanding of what an organisation wants to
That starts with having a solid foundation, which will withstand the environmental forces. It starts with your purpose? Why do you do what you do.
Strategy and tactics are at times confusing as they go hand-in hand. Having one without the other is counterproductive. A strategy is an overarching goal,
Running and growing a successful business requires dedication, determination, commitment, and effort. It also requires having a growth mindset. What is a growth mind-set and
Whether your business is a start-up, scale-up or established, developing a strong brand identity and positioning strategy that differentiates your business in the market, starts
It will help you to understand customer needs, interact with them across multiple channels, and provide self-service options. Using data analytics to gain insights into
How much do you know about your customers? The aim of marketing is to know and understand the customer so well, the product or service
Does it seem like you’re “On the road to nowhere” I don’t know about you, but I have felt that at times in my life.
If you don’t invest in risk management, it doesn’t matter what business you’re in, it’s a risky business. –Gary Cohn For many business owners, risk
How you can create a Unique Selling Proposition Creating a Market Dominating position You might be unique, but it won’t matter to your prospects unless