Whether your business is a start-up, scale-up or established, developing a strong brand identity and positioning strategy that differentiates your business in the market, starts
It will help you to understand customer needs, interact with them across multiple channels, and provide self-service options. Using data analytics to gain insights into
How much do you know about your customers? The aim of marketing is to know and understand the customer so well, the product or service
Does it seem like you’re “On the road to nowhere” I don’t know about you, but I have felt that at times in my life.
If you don’t invest in risk management, it doesn’t matter what business you’re in, it’s a risky business. –Gary Cohn For many business owners, risk
How you can create a Unique Selling Proposition Creating a Market Dominating position You might be unique, but it won’t matter to your prospects unless
The Secrets to Successful Goal Achievement Goals focus your energy and intentions and direct your motivation in a productive direction. Goals outline a plan of
Newsletters build trust. A consistent newsletter that features useful information or expert advice will boost credibility, and encourage trust. Newsletters also allow your reader to
You and probably everyone else you know are part of a customer loyalty program. Just look at your key ring, or in your wallet, and
When it comes to marketing and generating more revenue, I find that most business owners are focused outward. They’ve carefully established and segmented their target