Whether your business is a start-up, scale-up or established, developing a strong brand identity and positioning strategy that differentiates your business in the market, starts

How much do you know about your customers? The aim of marketing is to know and understand the customer so well, the product or service

Does it seem like you’re “On the road to nowhere” I don’t know about you, but I have felt that at times in my life.

If you don’t invest in risk management, it doesn’t matter what business you’re in, it’s a risky business. –Gary Cohn For many business owners, risk